Elevation Digital Media | Stirring Emotion to Inspire Action.

Arrow Oscars Commercial

Built from a single car that was stripped into parts, this massive Rube Goldberg machine takes you from the drawing board to the race track in a single take in this Arrow Transportation commercial. Featuring a cameo appearance by Indy Car driver, James Hinchcliffe. Production took place over the course of two weeks, and it took our team 183 takes to get the shot. Make sure to check out the Behind the Scenes and Blooper Reel!